Beginner's Guide to SPF

Use SPF. Every. Single. Day.

Harmful UV rays affect your skin 365 days a year. Even when it's cloudy and even when you're inside. It's therefore important to protect your skin every single day by always using a day cream formulated with a broad-spectrum sunscreen rated SPF 30 or higher.

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What is SPF?

SPF stands for Sun Protection Factor. It's a measure of how well a sunscreen will protect skin from the sun's harmful UV rays, which are always there, even on cloudy days.
UV rays are the main cause of skin ageing, such as brown spots, fine lines and wrinkles and a dull complexion, but can also be a cause of skin cancer. By protecting your skin every day with a moisturiser formulated with sunscreen rated SPF 30 or higher, you will be keeping your skin beautiful, as well as healthy.
Paula's Choice SPF day moisturisers protect you against UV-A and UV-B rays and are just as effective as sun creams with the same factor. However, unlike sun creams, they won't leave a thick white haze on your skin.

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skin-care routine

Did you know...

... SPF is more than just sun protection?

So we know that an SPF protects your skin from harmful UV rays that cause the signs of ageing, but what you may not know, is that daily protection also gives your skin the opportunity to recpair itself from damage that has previously occurred.

skin-care routine

How to use an SPF

You can apply SPF in many ways. The easiest is to use a daytime moisturiser formulated with a broad-spectrum sunscreen rated SPF 30 or higher. You can also use other products, such as our primer with SPF 30, which is a great base for makeup. If you are using a moisturiser without SPF, you can apply a sunscreen over it.
In the morning, as the final step in your skincare routine, apply your moisturiser with SPF generously on your face (also around the eyes) and other skin parts that are not covered by clothing. Make sure it is is fully absorbed before applying foundation or face powder. It's best to avoid mixing other products with your SPF as they can reduce its efficacy.
Generally speaking, you should re-apply SPF every two hours, but if you're staying indoors or not exposed to direct sunlight your SPF should remain effective. However if you are spending a lot of time outdoors, going swimming or sweating a lot you should re-apply it throughout the day.

Read more on how to use an SPF

Choose a day moisturiser suitable for your skin type

For combination or oily skin prone to breakouts, we recommend using a synthetic sunscreen because of its light texture. Synthetic sunscreens absorb UV rays into the skin and convert them into heat, which is then released from the skin. They need to be fully absorbed to work their best, so it's best to apply them at least 15 minutes before you go outside.
For dry or sensitive skin, mineral sun filters are more suitable. Mineral sun filters are made with natural ingredients and sit on the skin's surface, reflecting UV radiation like a mirror. They work as soon as they are applied, so you can go outside immediately.

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One of our spf bestsellers


Resist Anti-Aging Moisturiser SPF 50

This weightless moisturiser with SPF 50 combines superior UVA/UVB protection with soothing, plant-based antioxidants that help fight the signs of ageing and protect skin from environmental damage. With a soft matte finish, this lightweight lotion leaves skin smooth, hydrated and younger-looking.

  • Protects against sun damage
  • Suitable for breakout-prone skin
  • Light lotion that doesn't feel greasy

Why our clients choose our day moisturisers

5 starsResist Anti-Aging Moisturiser SPF 50:

"This is an amazing product. All other moisturisers just made my oily skin worse and my foundation just slid off after a couple of hours. This one creates a lovely base for foundation, super light, leaves a matt finishes and foundation just glides over. Also my make up is still in place at the end of the day. I can hardly believe how good this is. The search is over." - Lulu

5 starsSkin Recovery Moisturiser SPF 30:

"This product has provided the much needed spf to protect my over sensitised skin. Yet it is light enough not to make your skin feel clogged like the way most other SPF's feel...Since using this cream alongside the cleansing products there has been a marked improvement. It is the best product I have used and I have tried a lot!" - Martha

5 starsCalm Hydrating Moisturiser SPF 30:

"Stop looking for other SPF because this stuff is amazing! I used it when I had oily skin, as well as now when my skin is drier. It doesn't leave any whitecast and it is not sticky at all. It absorb beautifully into the skin and it gives a really nice glow. I absolutely love it and I'll keep repurchasing it!" - Anamaria


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