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When it comes to skincare, only the best will do. Our research teams create innovative formulas that are constantly being perfected. There are always new studies and we’re always testing. Be sure to check out our latest product launches and discover our innovative new formulas for yourself. Discover more

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  • -15%
    All skin types
    Anti-Aging, Dull skin

    Promotes radiant-looking skin

    Strengthens skin's natural barrier

    Targets the root causes of dark circles & puffiness

    Super boost radiance, firmness and even out skin tone & eye area with this multi-active duo.

    Vitamin C, Peptides, Zerumbone
    15% set discount
    Travel size night moisturiser
    Travel size
    Free shipping
  • NEW
    All skin types
    Anti-Aging, Brown spots, Dull skin

    Promotes radiant-looking skin

    Strengthens skin's natural barrier

    Leaves skin soft and hydrated

    All-day hydration meets the anti-ageing benefits of 5% vitamin C for firmer, more radiant skin in one multi-active step.

    Vitamin C, Hexapeptide-5, Barrier Repair Lipid Blend
    Free travel size C5 Super Boost Eye Cream
    Travel size night moisturiser
    Travel size
    Free shipping
  • NEW
    All skin types
    Anti-Aging, Brown spots, Dull skin

    Brightens skin

    Visibly reduces fine lines

    Targets the root causes of dark circles & puffiness

    Target discolouration, dull-looking skin and loss of firmness with this concentrated vitamin C eye cream.

    Vitamin C, Peptides, Zerumbone
    Travel size night moisturiser
    Travel size
    Free shipping
  • NEW
    All skin types
    Anti-Aging, Brown spots, Dull skin

    Evens skin tone and addresses discolouration

    Restores barrier for youthful skin

    Hydrates skin

    An active body serum that tackles patchy tone and rough texture, leaving the skin smooth and soft.

    D-panthenol (Vitamin B5), Niacinamide/Vitamin B3, Prickly pear extract
    Travel size night moisturiser
    Travel size
    Free shipping
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“What we know about what benefits skin today, we did not know five, ten or fifteen years ago.”

Dedication to research

Our goal is to make available what recent research says helps your skin. It’s actually how our brand came to be. Paula dedicated most of her time to sharing her extensive, objective and research-based skincare knowledge with others. But our work is never finished - it’s an ongoing process.

Always innovating

There’s a constant flow of product development, based on the most recent scientific research and published studies. Efficiency of ingredients and formulas is paramount. That is why you won't find irritating ingredients or fragrances in our products, why we never sell products in jars and why all our day creams have a minimum SPF of 30. All backed by research, of course.

Beauty begins with truth

Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.

Our products do what they promise and we want you to experience that for yourself, that's why we offer a 60 day money-back guarantee. If you are not satisfied with your purchase, contact us within 60 days for a full refund.

We're here to help

For any questions about our products or for help on building a skincare routine, please contact our Customer Care team. Our skincare experts are on hand to help you find the best products for your skin.