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The Paula’s Choice BRIGHTEN UP collection features vitamin C formulas designed to revive dull-looking skin, improve uneven tone, and reduce hyperpigmentation while defending against daily environmental stressors.
New gentle formula, immediate results
Vitamin C visibly brightens skin
Feather-light, liquid formula absorbs quickly
Our new & improved bestselling 15% vitamin C brightens skin, improves the appearance of fine lines & wrinkles and boosts glow in 15 minutes for immediate results – without irritation.
Targets sun damage & improves uneven tone and discolouration
Boosts radiance & visibly brightens
Visibly firms & improves elasticity
This clinical-level serum features highly stable 25% vitamin C to visibly improve uneven tone, radiance, elasticity & firmness without irritation.
Brightens skin
Visibly reduces fine lines
Targets the root causes of dark circles & puffiness
Target discolouration, dull-looking skin and loss of firmness with this concentrated vitamin C eye cream.
Minimises discolouration
Fades brown spots
Evens out patchy skin tone
A specialised blend of key ingredients promotes an even skin tone and fades the look of stubborn, diffuse discolourations and spots.
Promotes radiant-looking skin
Strengthens skin's natural barrier
Leaves skin soft and hydrated
All-day hydration meets the anti-ageing benefits of 5% vitamin C for firmer, more radiant skin in one multi-active step.
The BRIGHTEN UP collection features vitamin C skincare designed to improve uneven tone and boost radiance. These antioxidant-rich formulas help revive dull-looking skin while supporting a brighter, more even-looking complexion.
This collection is ideal for anyone looking to reduce the appearance of fine lines and wrinkles, visibly fade discolouration and enhance radiance. It works well for most skin types as part of a brightening skincare routine.
The Paula’s Choice C+ collection has been renamed BRIGHTEN UP collection. While the name has changed, the high-performance vitamin C formulas remain the same. You can still find your favourite treatments within the BRIGHTEN UP range, now organised to better reflect their focus on improving uneven tone and boosting skin’s luminosity.