Paula's Choice Bestsellers

Selection of Paula's Choice bestsellers

Our loyal customers have made these the all-time favourites. Discover our hero products, loved by you. Discover more

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  • 100% had smoother, softer, brighter skin* Shop NEW AHA
  • -15%
    Combination skin, Oily skin
    Breakouts, Blackheads, Enlarged pores, Redness

    Fights breakouts and blackheads

    Fast-absorbing liquid formula

    Removes built-up dead skin cells

    Fast absorbing liquid formula removes built-up dead skin cells and fights blackheads.

    Salicylic Acid/BHA, Green Tea Extract, Methylpropanediol
    15% off
    Cotton pads
    Travel size
    Free shipping
  • -15%
    All skin types
    Breakouts, Anti-Aging, Brown spots, Enlarged pores

    Improves skin tone and texture

    Fades brown spots

    Softens fine lines and wrinkles

    A powerful treatment with 1% retinol that firms skin, fades brown spots and smooths wrinkles.

    Licorice root extract, Peptides, Retinol (Vitamin A)
    15% off
    Cotton pads
    Travel size
    Free shipping
  • -15%
    All skin types
    Dull skin, Fine lines and wrinkles, Damaged skin barrier

    Visibly reduces fine lines

    Reverses a compromised skin barrier

    Renews skin below the surface for healthier cell turnover

    Mandelic Acid, Lactic Acid, Yarrow Extract
    15% off
    Cotton pads
    Travel size
    Free shipping
  • -15%
    Combination skin, Oily skin
    Breakouts, Anti-Aging, Blackheads, Brown spots

    Protects from sun damage

    Suitable for breakout-prone skin

    Light lotion, does not feel oily

    Weightless lotion texture protects skin from the sun and leaves a soft matte finish.

    Antioxidants, Avobenzone, Green Tea Extract
    15% off
    Cotton pads
    Travel size
    Free shipping
  • -15%
    All skin types
    Anti-Aging, Brown spots, Dull skin

    Targets sun damage & improves uneven tone and discolouration

    Boosts radiance & visibly brightens

    Visibly firms & improves elasticity

    This advanced serum features highly stable 25% vitamin C and visibly improves uneven tone, radiance, elasticity & firmness without irritation.

    Vitamin C, Glutathione, Ergothioneine
    15% off
    Cotton pads
    Travel size
    Free shipping
  • -15%
    All skin types
    Anti-Aging, Brown spots, Enlarged pores

    Visibly reduces enlarged pores

    Smooths skin's surface

    Fades brown spots

    A highly concentrated niacinamide treatment that effectively tightens and minimises the look of sagging pores and rough bumps caused by age or sun damage.

    Niacinamide/Vitamin B3, Vitamin C, Acetyl glucosamine
    15% off
    Cotton pads
    Travel size
    Free shipping
  • -15%
    All skin types
    Anti-Aging, Fine lines and wrinkles

    Peptide complex offers multi-layer support

    Visibly smooths lines in 15 minutes

    Clinically proven to visibly firm, plump & reduce wrinkles in 4 weeks

    Rebuild, strengthen and firm the skin on a deeper level with the latest in peptide technology for multi-layer support – see results now and over time.

    6 Pro-Collagen Peptides, Amino acids, Hyaluronic Acid
    15% off
    Cotton pads
    Travel size
    Free shipping
  • -15%
    Combination skin, Oily skin
    Breakouts, Blackheads, Enlarged pores

    Balances skin

    Restores moisture balance

    Fights breakouts and blackheads

    Restore the balance of your skin with this lightly hydrating toner.

    Niacinamide/Vitamin B3, Adenosine, Glycerine
    15% off
    Cotton pads
    Travel size
    Free shipping
  • -15%
    All skin types
    Anti-Aging, Brown spots, Dull skin

    Fades brown spots

    Antioxidants soothe skin

    Promotes radiant-looking skin

    Give skin a boost with 15% Vitamin C for dramatically brighter, younger-looking skin.

    Vitamin C, Vitamin E, Ferulic acid
    15% off
    Cotton pads
    Travel size
    Free shipping
  • -15%
    All skin types
    Breakouts, Anti-Aging, Keratosis Pilaris

    Leaves skin softer and smoother

    Removes built-up dead skin cells

    Reduces red bumps

    Gently exfoliates dry, rough and bumpy acne-prone skin leaving it hydrated, smooth and soft.

    Salicylic Acid/BHA, Antioxidants, Chamomile Flower Extract
    15% off
    Cotton pads
    Travel size
    Free shipping
  • -15%
    Combination skin, Oily skin
    Breakouts, Blackheads, Enlarged pores

    Fights breakouts and blackheads

    Hydrates without clogging pores

    Sheer lotion texture, absorbs quickly

    This oil-free night cream moisturises acne-prone skin without clogging pores or making breakouts worse.

    Niacinamide/Vitamin B3, Blueberry, Ceramides
    15% off
    Cotton pads
    Travel size
    Free shipping
  • -15%
    All skin types
    Anti-Aging, Brown spots, Enlarged pores

    Smooths skin's surface

    Visibly reduces enlarged pores

    Fades brown spots

    Concentrated 10% niacinamide visibly minimises pore size and improve skin’s texture.

    Niacinamide/Vitamin B3, Panthenol (Vitamin B5), Acetyl glucosamine
    15% off
    Cotton pads
    Travel size
    Free shipping
  • -15%
    All skin types
    Anti-Aging

    Improves skin tone and texture

    Fades brown spots

    Softens fine lines and wrinkles

    A powerful blend of retinol and bakuchiol tackles fine lines and wrinkles, restores firmness and evens out skin tone.

    Retinol (Vitamin A), Bakuchiol, Peptides
    15% off
    Cotton pads
    Travel size
    Free shipping
  • -15%
    All Skin Types
    Anti-Aging, Dull skin

    Strengthens & smooths for an improved skin barrier

    Visibly firms & supports elasticity for younger-looking skin

    Prevents moisture loss for all-day hydration

    Skin-identical ceramides, Tripeptide-5, Watermelon Seed Oil
    15% off
    Cotton pads
    Travel size
    Free shipping
  • -15%
    All skin types
    Breakouts, Blackheads, Enlarged pores

    Leaves skin feeling clean and refreshed

    Soft on skin, hard on breakouts

    Removes excess oil

    Refreshing cleansing gel gently removes excess oil, debris and pore-clogging impurities.

    Glycerine, Panthenol (Vitamin B5), Sodium Laureth Sulfate
    15% off
    Cotton pads
    Travel size
    Free shipping
  • -15%
    All skin types
    Anti-Aging, Brown spots, Rosacea-prone skin

    Suitable for rosacea-prone skin

    Repairs sun damage

    Visibly reduces fine lines

    A serum formulated with vitamin C and 0.1% retinol to address multiple signs of ageing.

    Oat Extract, Retinol (Vitamin A), Vitamin C
    15% off
    Cotton pads
    Travel size
    Free shipping
  • -15%
    All skin types
    Redness, Rosacea-prone skin, Sensitive skin

    Immediately hydrates & calms redness

    Reinforces a healthy skin barrier

    Reduces visible ageing

    This soothing, milky toner immediately hydrates & calms redness, while both strengthening the skin’s barrier and supporting the microbiome to help prevent future sensitivity.

    Allantoin, Ophiopogum Japonicus Root Extract, Althea Officinalis Root (Marshmallow Root)
    15% off
    Cotton pads
    Travel size
    Free shipping
  • -15%
    Normal skin, Dry skin
    Anti-Aging, Dull skin

    Shields the skin from damaging UVA & UVB rays

    Prevents premature signs of ageing

    Hydrates and leaves a dewy, healthy glow

    An innovative blend of five UV filters for ultimate shielding against damaging UVA & UVB rays to prevent wrinkles, loss of firmness and discolouration – all with zero white cast.

    UV Filter Blend, Emollients, Antioxidants
    15% off
    Cotton pads
    Travel size
    Free shipping
  • -15%
    All skin types
    Breakouts, Anti-Aging, Brown spots, Rosacea-prone skin

    Fights breakouts

    Reduces discolouration from breakouts

    Calms red skin

    Targets breakouts, brown spots and wrinkles in one go.

    Adenosine, Licorice root extract, Salicylic Acid/BHA
    15% off
    Cotton pads
    Travel size
    Free shipping
  • -15%
    All skin types
    Anti-Aging, Brown spots, Dull skin

    Softens fine lines and wrinkles

    Minimises discolouration

    Visibly firms

    An advanced, potent anti-ageing serum for total repair in one triple active step. Clinically proven to visibly improve lines, discolouration and firmness within one week with continued results over time.

    Niacinamide/Vitamin B3, Retinoid (0.3% Retinyl Propionate), Hexylresorcinol (0.4%)
    15% off
    Cotton pads
    Travel size
    Free shipping
  • -15%
    All skin types
    Redness, Sensitive skin

    Suitable for sensitive skin

    Gently cleanses without disrupting skin’s barrier

    Leaves skin feeling soft & hydrated

    A soft, cushiony cleanser that removes makeup & impurities whilst preserving the skin’s barrier. The soothing formula leaves a silky-smooth finish and has a redness-reducing benefit.

    Glycerine, Prebiotic Sugars, Caprylic/Capric Triglyceride
    15% off
    Cotton pads
    Travel size
    Free shipping
  • -15%
    All skin types
    Anti-Aging, Dull skin

    Brightens skin

    Light cream for easy application

    Protects skin against the harmful effects of pollution

    This day cream with SPF 30 brightens, hydrates and protects against pollution and UV rays.

    Kiwi, Licorice root extract, Argan oil
    15% off
    Cotton pads
    Travel size
    Free shipping
  • -15%
    All skin types
    Redness, Sensitive skin, Dull skin

    Unclogs and visibly refines pores

    Soothes skin and reduces redness

    Gentle on skin

    A non-abrasive, leave-on exfoliant that gently smooths away dull build-up and unclogs pores while preserving skin’s delicate barrier.

    Salicylic Acid/BHA, Prebiotic Sugars, Northern Truffle (Albatrellus Confluens Mushroom Extract)
    15% off
    Cotton pads
    Travel size
    Free shipping
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Your all-time favourites

Whether it’s our cleansers, moisturisers, exfoliants, serums or boosters: we have bestsellers across all of our product categories. Conclusion? Our products do what they promise, which is why our customers have made them our bestsellers. So here’s a special thanks to you.

Gill
“A godsend for my skin. My skin is the clearest it’s ever been!”
Skin Perfecting 2% BHA liquid

Puppy
“My brown spots have faded considerably. So thrilled I have found a product that lives up to its claims!”
Clinical 1% Retinol treatment

Dave
“Love, love this product! After two weeks my skin is more even- toned, scars appear faded and even sunspots have faded.”
C15 Super Booster

Beauty begins with truth

Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.

Our products do what they promise and we want you to experience that for yourself, that's why we offer a 60 day money-back guarantee. If you are not satisfied with your purchase, contact us within 60 days for a full refund.

We're here to help

For any questions about our products or for help on building a skincare routine, please contact our Customer Care team. Our skincare experts are on hand to help you find the best products for your skin.