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Clinically proven to improve texture and luminosity in 4 weeks.*
Clinically proven to hydrate for up to 120 hours*
Clinically proven to improve the skin barrier within 24 hours**
Visibly firms and smooths over time, reducing the appearance of fine lines and wrinkles
A rich, non-greasy cream that visibly plumps, firms, and replenishes dry skin. Designed for skin that struggles to retain hydration, this peptide-powered formula delivers deep moisture for up to 120 hours.
Clinically shown to help skin look up to 8 years younger*
100% said skin looked more youthful, vibrant & firmer after only 3 weeks of use**
Lightweight, silky treatment serum visibly targets 12 key signs linked to the root causes of ageing
An unparalleled longevity serum that visibly reverses the look of skin age – restoring firmness, smoothness & radiance for a younger look, longer.
3X pro-collagen peptide complex
24-hour hydration
Clinically proven to visibly plump & improve bounce
A lightweight gel-cream packed with 3X pro-collagen peptides & hyaluronic acid technology for 24-hour hydration and instantly plump, bouncy skin.
Targets sun damage & improves uneven tone and discolouration
Boosts radiance & visibly brightens
Visibly firms & improves elasticity
This clinical-level serum features highly stable 25% vitamin C to visibly improve uneven tone, radiance, elasticity & firmness without irritation.
Helps skin look instantly brighter with L-ascorbic acid (pure vitamin C)
Clinically proven to improve visible signs of ageing*
Ferulic acid & vitamin E boosts skin's defenses while stabilizing vitamin C
An advanced yet gentle Vitamin C serum that instantly and visibly brightens skin while helping improve the look of uneven tone, texture, firmness, and other visible signs of ageing.
Improves skin texture with minimal irritation
Supports firmer, more elastic-looking skin
Reduces the look of discolouration & appearance of fine lines and wrinkles
Highly effective dual-retinoid formula visibly firms, smooths, and improves overall skin texture, tone, and clarity at an accelerated rate with minimal irritation.
7 benefits, 1 drop: hydrate, repair barrier, soothe, smooth, strengthen, reduce visible redness, boost elasticity
Clinically proven to improve hydration, radiance, texture & visibly repair the barrier in 7 days*
Milky, lightweight texture layers with skincare, make-up & SPF
A next-gen, milky hydrating serum with 7% ectoin, 7x hyaluronic acid & glycogen that delivers 7 barrier benefits in 1 drop. Clinically proven to soothe, help protect, restore resilience & visibly repair the barrier in 7 days – for dewier, stronger, make-up optional skin.
Visibly reduces enlarged pores
Smooths skin's surface
Fades brown spots
A highly concentrated niacinamide treatment that effectively tightens and minimises the look of sagging pores and rough bumps caused by age or sun damage.
4X pro-collagen peptide complex targets the entire eye area
Metal tip depuffs & cools on contact, designed to gently glide along the eye contour
Lightweight, fragrance-free gel primes for & plays well with concealer
A clinically proven eye treatment powered by 4X pro-collagen peptides to depuff, firm & lift.
Strengthens & smooths for an improved skin barrier
Visibly firms & supports elasticity for younger-looking skin
Prevents moisture loss for all-day hydration
Stronger skin begins with barrier repair.
Multi-layer firming support for younger-looking skin
Clinically proven to visibly smooth lines in 15 minutes
Clinically proven to visibly firm, plump & reduce wrinkles in 4 weeks
A targeted treatment with six pro-collagen peptides that visibly firms and smooths wrinkles in as little as 15 minutes and over time.
Concentrated 10% niacinamide visibly minimises pore size and improve skin’s texture.
Improves skin tone and texture
Softens fine lines and wrinkles
A powerful blend of retinol and bakuchiol tackles fine lines and wrinkles, restores firmness and evens out skin tone.
Fights signs of ageing
Suitable for breakout-prone skin
Reduces discolouration from breakouts
Advanced anti-ageing moisturiser for oily skin smooths fine lines and reduces blackheads.
Suitable for rosacea-prone skin
Repairs sun damage
Visibly reduces fine lines
A serum formulated with vitamin C and 0.1% retinol to address multiple signs of ageing.
Hydrates dry skin
Softens rough skin
Ultra-rich hydrating cream with 0.2% retinol that reinforces the skin's barrier and smooths fine lines.
Boosts lip volume while supporting healthy collagen levels for fuller, softer lips
Nourishes, hydrates & smooths with a non-sticky, glossy finish
Clinically proven to plump & smooth lips for 24 hours after one application
A clinically proven lip treatment packed with 3X pro-collagen peptides and shea butter to visibly plump, smooth lines and deeply hydrate instantly & over time.
Helps skin act younger
Rich eye cream with 0.01% retinol, visibly reduces fine lines and restores radiance to the eye area.
Leaves skin soft and hydrated
Reduces signs of ageing
Suitable for sensitive skin
Antioxidant serum with vitamin C works to firm, brighten and improve uneven skin tone.
Minimises discolouration
Evens out patchy skin tone
A specialised blend of key ingredients promotes an even skin tone and fades the look of stubborn, diffuse discolourations and spots.
Promotes radiant-looking skin
Strengthens skin's natural barrier
All-day hydration meets the anti-ageing benefits of 5% vitamin C for firmer, more radiant skin in one multi-active step.
A lightweight hyaluronic serum that reduces brown spots from breakouts and makes pores less visible.
Visibly firms
An advanced, potent anti-ageing serum for total repair in one triple active step. Clinically proven to visibly improve lines, discolouration and firmness within one week with continued results over time.
Restores moisture balance
Doesn't leave skin feeling tight
This hyaluronic acid booster instantly smooths skin and visibly plumps fine lines and wrinkles.
Calms red skin
Rich oil that nourishes dry skin
Instantly replenishes tight, dehydrated skin, leaving it soft and smooth.
High-strength, controlled-release 1% retinol concentration
Diminishes the appearance of wrinkles & fine lines
Light, hydrating lotion absorbs quickly & evenly
An advanced 1% retinol formula with skin-supportive peptides & vitamin C that smooths wrinkles and firms the skin, visibly reducing signs of ageing.
Has you skin been damaged or has it aged significantly in recent years? For example, because you were often exposed to the sun in the past? Or because you used too many irritating care products or scrubbed your face a bit too fanatically? Then you need skin products than can repair the damage (up to a certain extent, of course). The Paula's Choice range includes a large number of products that can help you out. In addition, we also have a number of tips for how to best treat aged and damaged skin.
Vitamin C provides powerful protection against harmful factors such as pollution and UV radiation. If you use a product that contains vitamin C, you ensure a fresh look and younger looking skin. You'll prevent skin ageing and get a more even skin tone. Read more about the influence of vitamin C on the skin.
Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.
Our products do what they promise and we want you to experience that for yourself, that's why we offer a 60 day money-back guarantee. If you are not satisfied with your purchase, contact us within 60 days for a full refund.
For any questions about our products or for help on building a skincare routine, please contact our Customer Care team. Our skincare experts are on hand to help you find the best products for your skin.