Paula's Choice Bestsellers

Bestsellers

15% off research-proven ingredients

+ Free travel-size for orders €75+

+ Additional free travel-size for orders €90+

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  • PRO Retinaldehyde

    Clinically proven to improve texture and luminosity in 4 weeks.*

    SHOP NOW
  • -15%
    All skin types
    Breakouts, Anti-Aging, Brown spots, Rosacea-prone skin, Dull skin

    Fades brown spots

    Soothes skin and reduces redness

    Fights breakouts

    This unique formula uses potent azelaic acid & other powerhouse ingredients to clarify uneven tone, target stubborn spots and soothe skin – resulting in smoother, more radiant, younger-looking skin.

    Azelaic Acid, Salicylic Acid (BHA) 0.5%, Adenosine
    15% off
    Free shipping
    Travel size
    Travel size
  • -15%
    All skin types
    Anti-Aging, Very dry skin, Dull skin, Fine lines and wrinkles

    3X pro-collagen peptide complex

    24-hour hydration

    Clinically proven to visibly plump & improve bounce

    A lightweight gel-cream packed with 3X pro-collagen peptides & hyaluronic acid technology for 24-hour hydration and instantly plump, bouncy skin.

    Hexapeptide-5 (Water-Binding Peptide), Oligopeptide-1 (Messenger Peptide), Tridecapeptide-1 (Signal Peptide)
    15% off
    Free shipping
    Travel size
    Travel size
    All skin types
    Anti-Aging, Dull skin, Fine lines and wrinkles

    Clinically shown to help skin look up to 8 years younger* ​

    100% said skin looked more youthful, vibrant & firmer after only 3 weeks of use**

    Lightweight, silky treatment serum visibly targets 12 key signs linked to the root causes of ageing

    An unparalleled longevity serum that visibly reverses the look of skin age – restoring firmness, smoothness & radiance for a younger look, longer.

    Sunflower Sprout Extract, Goji Phyto-Exosomes, Acetyl-Tetrapeptide-2
    Free shipping
    Travel size
    Travel size
  • -15%
    All skin types
    Anti-Aging, Dull skin, Fine lines and wrinkles

    4X pro-collagen peptide complex targets the entire eye area

    Metal tip depuffs & cools on contact, designed to gently glide along the eye contour

    Lightweight, fragrance-free gel primes for & plays well with concealer​

    A clinically proven eye treatment powered by 4X pro-collagen peptides to depuff, firm & lift.

    Acetyl Hexapeptide-8, Palmitoyl Tetrapeptide-7 & Tridecapeptide-1, Lysine Polypeptides
    15% off
    Free shipping
    Travel size
    Travel size
    All skin types
    Breakouts, Blackheads, Enlarged pores

    Leaves skin feeling clean and refreshed

    Soft on skin, hard on breakouts

    Removes excess oil

    Refreshing cleansing gel gently removes excess oil, debris and pore-clogging impurities.

    Glycerine, Panthenol (Vitamin B5), Sodium Laureth Sulfate
    Free shipping
    Travel size
    Travel size
    All skin types
    Redness, Sensitive skin

    Suitable for sensitive skin

    Gently cleanses without disrupting skin’s barrier

    Leaves skin feeling soft & hydrated

    A soft, cushiony cleanser that removes makeup & impurities whilst preserving the skin’s barrier. The soothing formula leaves a silky-smooth finish and has a redness-reducing benefit.

    Glycerine, Prebiotic Sugars, Caprylic/Capric Triglyceride
    Free shipping
    Travel size
    Travel size
  • -15%
    All skin types
    Anti-Aging

    Boosts lip volume while supporting healthy collagen levels for fuller, softer lips

    Nourishes, hydrates & smooths with a non-sticky, glossy finish

    Clinically proven to plump & smooth lips for 24 hours after one application

    A clinically proven lip treatment packed with 3X pro-collagen peptides and shea butter to visibly plump, smooth lines and deeply hydrate instantly & over time.

    Tridecapeptide-1, Palmitoyl Tripeptide-1, Palmitoyl Tripeptide-38
    15% off
    Free shipping
    Travel size
    Travel size
    Combination skin, Oily skin
    Breakouts, Anti-Aging, Brown spots, Sensitive skin

    Mattifies shiny skin

    Protects from sun damage

    Fights signs of ageing

    Lightly tinted moisturising lotion protects skin from sun and absorbs excess oil.

    Antioxidants, Resveratrol, Zinc Oxide
    Free shipping
    Travel size
    Travel size
    All skin types
    Breakouts, Anti-Aging, Keratosis Pilaris

    Leaves skin softer and smoother

    Removes built-up dead skin cells

    Reduces red bumps

    Gently exfoliates dry, rough and bumpy acne-prone skin leaving it hydrated, smooth and soft.

    Salicylic Acid (BHA) 2%, Antioxidants, Chamomile Flower Extract
    Free shipping
    Travel size
    Travel size
  • -25%
    All skin types
    Anti-Aging, Dull skin, Fine lines and wrinkles

    New gentle formula, immediate results

    Vitamin C visibly brightens skin

    Feather-light, liquid formula absorbs quickly

    Our new & improved bestselling 15% vitamin C brightens skin, improves the appearance of fine lines & wrinkles and boosts glow in 15 minutes for immediate results – without irritation.

    Vitamin C, Ferulic acid, Ergothioneine
    25% off
    15% off
    Free shipping
    Travel size
    Travel size
    All skin types
    Redness, Rosacea-prone skin, Sensitive skin

    Immediately hydrates & calms redness

    Reinforces a healthy skin barrier

    Reduces visible ageing

    This soothing, milky toner immediately hydrates & calms redness, while both strengthening the skin’s barrier and supporting the microbiome to help prevent future sensitivity.

    Allantoin, Ophiopogum Japonicus Root Extract, Althea Officinalis Root (Marshmallow Root)
    Free shipping
    Travel size
    Travel size
  • -15%
    All skin types
    Anti-Aging, Dull skin

    Brightens skin

    Light cream for easy application

    Protects skin against the harmful effects of pollution

    This day cream with SPF 30 brightens, hydrates and protects against pollution and UV rays.

    Kiwi, Licorice root extract, Argan oil
    15% off
    Free shipping
    Travel size
    Travel size
    Normal skin, Dry skin
    Very dry skin, Rosacea-prone skin

    Hydrates dry skin

    Leaves skin soft and hydrated

    Restores moisture balance

    Calms and hydrates very dry, sensitive and flaky skin.

    Evening primrose oil, Olive Oil, Phospholipids
    Free shipping
    Travel size
    Travel size
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Your all-time favourites

Whether it’s our cleansers, moisturisers, exfoliants, serums or boosters: we have bestsellers across all of our product categories. Conclusion? Our products do what they promise, which is why our customers have made them our bestsellers. So here’s a special thanks to you.

Gill
“A godsend for my skin. My skin is the clearest it’s ever been!”
Skin Perfecting 2% BHA liquid

Dave
“Love, love this product! After two weeks my skin is more even- toned, scars appear faded and even sunspots have faded.”
C15 Super Booster

Beauty begins with truth

Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.

Our products do what they promise and we want you to experience that for yourself, that's why we offer a 60 day money-back guarantee. If you are not satisfied with your purchase, contact us within 60 days for a full refund.

We're here to help

For any questions about our products or for help on building a skincare routine, please contact our Customer Care team. Our skincare experts are on hand to help you find the best products for your skin.